Get to know our CEO, Alex

Smile Marketing is a growth marketing services business which provides end-to-end project management, marketing strategy development, digital marketing, social media, design, event management and customer experience programs.


1. Hi! What's your name and title at Smile?

Alex, and I'm the CEO.


2. Favourite things to do on the weekend?

Hang out with family and friends

3. What's your favourite colour? 


Green - if it isn't obvious!


4. What's your favourite inspirational quote? 


Bite off more you can chew. Then chew harder.


5. How long have you been working in the industry?


Over 20 years


6. What's the best part about working for Smile?


Our people


7. Whats your favourite project so far working with Smile?


Growing the digital presence of one of our disability services clients.


8. If someone approached you asking for your expertise on a particular project - what are 3 top tips you'd give them?


1. Focus your budget on impactful activities.


2. Use the project to engage and educate internal and external stakeholders.


3. Always test and learn.


9. Where do you see yourself in 5 years?


Growing the Smile business and learning a lot along the way.


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