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Marketing Support for Economic Development Managers

Smile Marketing is a marketing support team that specialises in marketing for Economic Development projects. We support our clients with our economic development marketing services, including tourism, end-to-end project management, survey creation and implementation, report development, investment attraction, program development, stakeholder management, strategy creation, campaign management, website development, events and activations.

Our team work with a range local, state and federal government teams who are focused on driving positive economic benefit.

Economic Development Projects

alexandrina-council
NSW-Government-Logo.jpg
SXSW-SYDNEY-SMILE MARKETING
City-of-Sydney

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VISITOR ECONOMY & INVESTMENT ATTRACTION

“Alex has successfully worked with local and state government teams and led a group of businesses focused on making the local economy an attractive place for further investment. He is a committed and experienced economic development professional whose strength is building relationships and ensuring projects happen"

Matt Penfold, President of Business in the Peninsula

TOURISM & DESTINATION CREATION

"Alex and his team are highly committed to creating outcomes for projects they deliver. They are invested in our organisation and, on an ongoing basis, seek to deliver additional value wherever possible. I highly recommend Alex and his team if you need a team focused on making it happen".

Jace Tyrrell, former Chief Executive, The Sydney Waterfront

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Members of

We actively contribute and are members of the industries we serve.

business-alexandrina-council
Wine-Communicators-of-Australia

Support Services for Economic Development Teams

Long-term relationships are our end goal, as well as happy clients. Because we consistently deliver results, many of our clients stay with us for 8+ years, which is well above the industry standard.

Project Management

  • End-to-end project management
  • Insights & survey development
  • Project planning & workshops
  • Program development
  • Timeline development
  • Stakeholder management
  • Strategy creation
  • Project coordination
  • Process creation
  • Budget management

Business Engagement

  • Stakeholder management
  • Market Research and Analysis
  • Question development
  • Online survey management
  • Survey promotion
  • 1on1 consultations for insights
  • Insights & survey development
  • Communications planning
  • Full implementation

Investment Attraction

  • Stakeholder Engagement
  • Feasibility Studies
  • Data Analysis and Reporting
  • Marketing and Branding
  • Analysis workshop
  • Visual asset development & presence
  • Change management
  • Customer experience programs

Marketing and Communications

  • Marketing planning and execution
  • Website development
  • Campaign management
  • Social media
  • Digital marketing
  • Destination marketing
  • Grant program promotion
  • Content development
  • PR and media
  • Measurement and reporting

ECONOMIC DEVELOPMENT PROJECT - THE NIGHTTIME ECONOMY & THE WESTERN SYDNEY AIRPORT

"Alex is easy to work with and provides great advice due to his extensive experience in project management. His ongoing advice and support when managing stakeholders has proven to be an important part of ensuring we get ideas and projects to market quickly".

Jessica Jenkins, Project Lead, Nighttime Economy & Western Sydney Support

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The Value We Can Create

For you and your team

  • Extensive experience with working with Economic Development teams in local, state and federal government.
  • Easy to work with - Our team are experienced, friendly and supportive.
  • Fill a skills gap - Fulfil any marketing skills gaps you have in your team.
  • Value for money – our pricing provides good value for money.
  • Digital marketing - Solid knowledge of the digital marketing landscape
  • Part of your team - We straight away become part of your team and complement your current team’s capabilities. Our team focuses on supporting you and other team members to deliver what is needed efficiently.
  • Strategy to implementation - We have the expertise to develop strategy and also implement the strategy successfully.
  • Team culture - Our team are made up of marketing experts with a growth mindset. This means we are action-oriented, solution-focused, disciplined and passionate about what we do for our clients.
  • Share our knowledge – as part of working with us you will learn more about this area of marketing and we are happy to coach your team to encourage a learning culture.
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Different Options to Work With Us

  • Project basis - you may have a project that needs attention. We can come in and manage the project or campaign end-to-end to ensure it gets done on time and on budget
  • Ongoing monthly retainer - choose one of our Packages that provides you with a host of support services to ensure your organisation is active in the market
  • Fill a skills gap in the team - we can fill a skills gap in your team and provide monthly support e.g. social media management, google ads, Facebook ads and/or any of the services we provide
  • Marketing coaching - our CEO can provide monthly marketing coaching for team members who need advice and support from a Marketing expert with over 20 years experience
  • Become your in-house Marketing team - we can become your marketing team, which is a cost-effective way to ensure you have a consistent, experienced and cost-effective marketing team to deliver all aspects of the Marketing function in your organisation