The carrot or the stick? What makes a good ad?

Smile Marketing is a growth marketing services business which provides end-to-end project management, marketing strategy development, digital marketing, social media, design, event management and customer experience programs.

All ads are created to be actively shared, reposted, loved, or commented on.

So what makes an ad a good ad? It’s engaging and funny! It’s also relatable to your current and future customers.

When your target market relates to an ad where they are going through the same situation that is mentioned in the ad, they will likely share, like and tag someone they know.

People are motivated by either the carrot or the stick. Brands commonly market the carrot as it represents their hopes and dreams.

But don’t you think that’s entirely one-sided?

Marketers often forget to market the stick because it refers to people's pain.

Pain is a strong motivator of action. So focusing on it will make the ad more powerful.

Create a hook that engages your target market by listing the solutions to their pain.

We hope these tips were helpful. Should you need more advice, book in for a free consultation call with the experts.

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